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Channel: 1940s – We Heart Vintage blog: retro fashion, cinema and photography
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Happy Vintage New Year!

What better way to start off the new year by seeing how they celebrated in years gone by! These are some of my favourite vintage new year pin ups from the 1920s, 30s and 40s.  I love the Myrna Loy one...

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Back When Everybody Smoked…

More and more smokers are becoming social pariahs. They have to stand on the street in the rain outside restaurants, bars, pubs and even their own cars (if their kids are inside). And while I don’t...

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Iconic Wedding Dresses: Gene Tierney

When Gene Tierney married costume designer Oleg Cassini in 1941 she was planning to wear this amazing lace dress, designed especially for her by her husband-to-be. Ultimately though they didn’t have...

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Risqué Nose Art from WW2 Bombers (NSWF)

Nose art on airplanes first became popular during WW1 when German airmen (or rather their ground-crews) started painting a mouth and teeth onto nose cones, rather like Moby Dick below. In fact a...

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An Original 1940s Make-Up Tutorial (Including Contouring!)

This photos were taken at a professional photo shoot for a young starlet some time during the 1940s. It’s really interesting to see the different stages, especially the amount of contouring they used...

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Marilyn Monroe before Plastic Surgery

Marilyn Monroe photographed in February 1947 when she was still a young starlet. At this time she was still called Norma Jeane, and hadn’t yet undergone her Hollywood makeover. In 1950 she had...

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Miss Lovely Legs 1949

Curious photos from a Beautiful Legs Contest from 1949.   The pictures raise lots of questions in my mind – aside from why you’d want to enter a ‘beautiful legs contest’ in the first place. Why is one...

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Air Hostess Training in the 1940s

Photos taken at the McConnell Air Hostess School which trained air hostesses for TWA in the 1940s.  The training included learning the correct way to serve drinks, dealing with inebriated passengers...

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1940s Summer Underwear

Before the structure and corsetry of the 1950s was the softer silhouette of the 1940s. These photos are from a fashion feature on summer underwear from 1949, aren’t they beautiful?   Image source and...

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1940s Fads: Indoor Sunbathing

The 1940s was a time when no one gave much thought to sunscreen and you could happily chain-smoke cigarettes and drink cocktails while you tanned, without so much as a thought to the health...

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